𝐄𝐚𝐬𝐭 𝐯𝐬. 𝐖𝐞𝐬𝐭 𝐢𝐧 𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲
- Francesca Braatz

- 6 hours ago
- 2 min read
Growing up between Europe and Asia gave me a front-row seat to two very different worlds of hospitality and two very different definitions of what “great service” really means.
Neither is better.
Both are brilliant in their own way.
And the magic happens when you understand the strengths of each.
Here’s what I’ve learned:
✨ 𝑾𝒉𝒂𝒕 𝒕𝒉𝒆 𝑬𝒂𝒔𝒕 𝒅𝒐𝒆𝒔 𝒆𝒙𝒄𝒆𝒑𝒕𝒊𝒐𝒏𝒂𝒍𝒍𝒚 𝒘𝒆𝒍𝒍
EMOTIONELL INTELLIGENCE:
There’s an instinctive ability to read context,
mood, energy without asking questions.
WARMTH THAT FEELS NATURAL:
Hospitality isn’t performed. It’s lived.
There is no gap between personality and service.
ANTICIPATION AS A REFLEX:
Needs are seen early. Small details matter.
Comfort is the priority.
RESPECT WOVEN INTO EVERY GESTURE:
Hierarchy or not- respect is the starting point,
not an add-on.
✨ 𝑾𝒉𝒂𝒕 𝒕𝒉𝒆 𝑾𝒆𝒔𝒕 𝒅𝒐𝒆𝒔 𝒆𝒙𝒄𝒆𝒑𝒕𝒊𝒐𝒏𝒂𝒍𝒍𝒚 𝒘𝒆𝒍𝒍
STRUCTURE AND CONSISTENCY:
Processes create reliability. Guests know what to
expect and it happens on time.
CLEAR COMMUNICATION:
Expectations are transparent.
Boundaries are healthy. Feedback is welcomed.
PROFESSIONAL PRIDE:
Craftsmanship, precision and standards are taken seriously.
ACCOUNTABILITY:
Roles, responsibilities, and outcomes are explicitly
defined and executed.
𝐓𝐡𝐞 𝐄𝐚𝐬𝐭 𝐛𝐫𝐢𝐧𝐠𝐬 𝐡𝐞𝐚𝐫𝐭. 𝐓𝐡𝐞 𝐖𝐞𝐬𝐭 𝐛𝐫𝐢𝐧𝐠𝐬 𝐜𝐥𝐚𝐫𝐢𝐭𝐲.
When hospitality leans only on structure, service feels transactional.
When it leans only on emotion, service becomes inconsistent.
But when both come together, you get something powerful:
- Service that is precise and human.
- Structured and intuitive.
- Consistent and warm.
That balance is the future.
And for me, as someone shaped by both cultures, it’s also the foundation of how I design and teach hospitality today;
Where emotional intelligence and operational excellence work hand in hand.
Because guests never choose between East or West.
They simply choose the places where they feel understood.






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